Understanding consistent communication and buyer behaviours were the winning themes as the Association of Australian Convention Bureaux (AACB) announced its 2021 AACB Staff Scholarships this week. The scholarships have been awarded to Mia Oesterberg, project and events executive at Northern Territory Business Events and Taryn Reid, business development manager at Business Events Tasmania.
The annual programme was modified to reflect crisis recovery and the future of Australia’s business events industry, and projects that supported convention bureaux and considered the recovery of the domestic and international business events markets in Australia were highly regarded.
Andrew Hiebl, AACB CEO said: “The scholarship embodies our ongoing commitment to excellence and through crisis recovery continues to offer bureau staff opportunities to demonstrate their professional dedication to the business events industry. Congratulations Mia and Taryn.”
As recipients of AACB Staff Scholarships, Mia and Taryn will each receive a AUD$3,300 (US$2,522) grant to undertake their proposed projects which consider the future of Australia’s business events industry.
Mia’s winning proposal ‘Understanding how inconsistent communication around domestic border closures have impacted the rebound and recovery of the business events industry’, will seek to demonstrate how discrepancies in language, used by each State and Territory, adversely impacts decision-makers within the business events industry.
Likewise, Taryn’s proposal will benefit the industry by gaining an increased understanding of the requirements and buyer behaviours of professional conference organisers operating in a post-Covid market and the factors influencing decision-makers to aid the recovery of Australia’s business events industry.
The scholarship is sponsored by Business Events Australia which sees this scholarship as an investment in the future leadership of the industry.
Penny Lion, executive general manager events at Tourism Australia, said: “Business Events Australia is very proud to support the future development of our industry, especially in response to crisis recovery to ensure Australia remains a competitive business events destination internationally. Congratulations to Mia and Taryn and we look forward to seeing the outcomes of the projects.”
In receiving their awards Mia and Taryn said their respective scholarships will support them to build confidence within the business events marketplace.
Mia Oesterberg (pictured left) said: “By demonstrating the impacts of border closures and lobbying for consistent language to be used by all State and Territories, it will give events planners greater certainty when planning in-person events and instil confidence in the marketplace.”
Further details about the AACB Staff Scholarship programme, including past recipients is available at: www.aacb.org.au
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