A free mobile application called Lock&Stock that encourages the digital well-being of students by incentivizing them to keep off their smartphones has launched their ground operations in Pakistan.
The mobile app rewards students with a ‘key’ every minute they lock their mobile phones and use those keys to avail discounts on food, leisure, and retail brands. Moreover, they can secure scholarships, or apply for jobs and internships to organization.
Since its inception in the United Arab Emirates (UAE) back in 2017, more than 50,000 students have spent a combined 558 years offline.
Craig Fernandes, Co-Founder, and CEO of Lock&Stock said, “Digital addiction among students is on the rise with especially 16-18-year-olds spending hundreds of hours glued to their smartphones. Our brand purpose is to improve the lives of students and we aim to fight digital addiction among students from around the world”.
Fernandes got the idea of the mobile application while in an Economics lecture during his time at the University of Iowa, three years ago. The main purpose of this app is to track the amount of time students spend away from their devices and to block social media notifications so that they (students) can focus more on doing something productive.
The students compete among one another on a leaderboard and top performing users are given a weekly prize. The mobile app further allows students to add their friends to a custom leaderboard to compete against each other.
The CTO of Lock&Stock Mustafa Ahmed said, “It’s been an incredible journey thus far, starting out has a humble startup with a mission to combat phone addiction in the classroom to become the largest education marketplace in the UAE. We launch our operations in Pakistan on the 15th of September – that’s just a week before our 3 year anniversary!”.
The app is available to download for free from the Google Play Store and App Store.